LICENSING NEWS

Mush-Mush appoints Copyrights Group as exclusive global licensing agent

Published on: 9th September 2019

La Cabane has signed an exclusive agreement with Copyrights Group for the brand development, licensing and merchandising representation of the animated IP.

Mush-Mush & the Mushables will be launched to the industry at Brand Licensing Europe 2019 in October. Created by Elfriede de Rooster, the property is making its debut as a CG comedy adventure TV series set to premier across 150 territories in 2020. The series is directed by Joeri Christiaen (My Knight and Me) and produced by La Cabane and Thuristar, in coproduction with Cake, which is distributing the show worldwide.

The series will air internationally on Boomerang (in addition to Turner Kids channels Cartoon Network, Boing and Pogo in select markets), in France on Canal+ Family and Piwi+, in Belgium on VRT-Ketnet and RTBF, in Switzerland on RTS and in the Netherlands on RTL Telekids.

As the appointed exclusive brand licensing agent, Copyrights Group will be responsible for the brand strategy rollout and the licensing programme development for the brand worldwide (excluding Greater China), alongside the two production companies and creative studios behind the development and production of this original IP – France’s La Cabane and Belgium’s Thuristar.

Sophie Kopaczynski, CEO, Copyrights Group commented: “We are thrilled to partner with La Cabane and Thuristar on Mush-Mush & the Mushables to build a 360° brand strategy. It is exciting to work on such a property, full of genuine heart, fun and entertainment. We truly believe that children around the world are just going to love it as much as we do.”

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