Carte Blanche’s My Dinky Bear builds on the loyal following of the Me to You family.
While the original Blue Nose Bear is targeted primarily at tweens, teens and adults, and companion range Tiny Tatty Teddy focuses on the infant market, My Dinky Bear is aimed at 4-9 year old girls, with a secondary audience of young boys and collectors of cute products.
My Dinky Bear embodies the key values of friendship, imaginative play and the heartfelt connection of a child to their favourite toy. The classic grey and blue colour scheme of its sister brand has been maintained, so the new addition will be instantly recognised as part of the Me to You family
My Dinky Bear also taps into the current trend for personalisation and choice, through the choice of novelty character hats which each bear comes with. For extra fun each bear has magnetic paws, which means they can not only clip to other My Dinky Bears, they can also attach to pretty much anything.
The initial range will launch mid August, with six different hats for consumers to choose from in the first wave. The range also includes drawstring bags with a kangaroo style pouch, so a child can carry My Dinky Bear around wherever they go, as well as three sticker packs in seaside, sleepover and adventure themes.
A further collection of six is already planned, with seasonal launches to follow. Carte Blanche has also started to license the new brand: a major grocery retailer will be introducing a range of licensed merchandise in Q4, while there will be a range of cards available in the summer to support the launch of the toy range and drive awareness of the new brand.