Mattel launches new social video content to introduce parents to the new Destination Discovery playset.
The content features two different formats including a video featuring little ones communicating the key features through ‘baby talk’, to create an emotional connection with mum. The second video features simple, step-by-step demonstrations of how to build the product, whilst also highlighting the features.
The key features of the playset include nine track activation points which trigger sounds and sayings, from songs and destination-themed content, to phrases that encourage children to learn. Over 40 pieces of track are included, while the Percy engine features a new look and a chunky design. The playset also helps little ones develop their cognitive and physical skills including problem solving, balance and coordination.
The new content, created by Brave Spark, is supported with a targeted marketing programme including amplification across mobile platforms, and Thomas & Friends owned social media channels running between now until the end of the year.
Wendy Hill, director of brand activation at Mattel UK comments: “We’ve created this new content to communicate with mum that Railway Pals is the first entry point to the world of Thomas, and that the toys offer real play value and developmental benefits.”