The popular My Little Pony franchise is coming to life this spring.
The My Little Pony Friendship Tour invites visitors aboard a pink double-decker bus, where they will be able to explore Equestria and celebrate the positive power of this enduring children’s brand.
Kids will be able to play with the latest toys, watch episodes of the TV show and enjoy a series of unique My Little Pony experiences. Visitors will also be given an exclusive Friendship Points code to use online at the My Little Pony Friendship Club.
The tour kicked off in St David’s in Cardiff from 24th to 26th March, and throughout the summer will be travelling to various locations, including the Geronimo Festival and the Bristol Balloon Fiesta.
Lynsey Horsfield, account director at real world marketing agency Sense, the company running the campaign, commented: “The Friendship Tour is a brilliant way for children to immerse themselves in the world of My Little Pony through a fun and exciting experience.”
Craig Wilkins, marketing director at Hasbro, added: “We are excited to take the My Little Pony franchise on the road this Easter. With so many amazing activities, we cannot wait for fans to experience My Little Pony across the country for the very first time.”