NEWS

My Living World to receive celebrity support at Hamleys

Published on: 11th February 2014

Interplay is to support its My Living World collection of science kits with a celebrity appearance of TV Naturalist Nick Baker at Hamleys’ London store.MLW-and-NICK300

The TV nature expert Nick Baker will be at Hamleys on Saturday 15th February between 12-4pm, as part of a live demonstration event to children and families visiting the store. With high-profile My Living World branding in the demo area and a selection of insects on display, Nick is tipped to be a star attraction at the store.

Interplay originally collaborated with Nick Baker to create wildlife kits that offer kids who love the natural world in a fun and educational way. There are a total of nine kits in the My Living World collection to choose from, and each kit breeds a level of responsibility and encourages children to ask questions about the world around them.

Gemma Porter, marketing manager at Interplay, commented: “The event will provide a showcase for the My Living World brand. We will be able to reach hundreds of children who can see the My Living World kits first hand whilst getting involved in a demo from Nick Baker. Nick has had so much involvement in the development of the My Living World collection and this, together with his passion for the natural world makes him the ideal person to highlight the range in store.”

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