WowWee and Nickelodeon Digital Studios join forces to launch original, music-based digital content starring My Squishy Little Dumplings.
WowWee and Nickelodeon Digital Studios have announced a partnership for original, digital-first content reimagining WowWee’s My Squishy Little Dumplings characters as an animated band. The characters from My Squishy Little Dumplings will come together as ‘The Squish’ – a digital, K-pop inspired band bringing a new genre of music called S-pop (Squish Pop) to kids.
Nickelodeon Digital Studios is producing a suite of exclusive digital content starring The Squish. This kicked off on August 13th – designated as Dumpling Day, with a featured song and music video on the Nickelodeon and Nick Jr. YouTube Channels. Titled ‘Can You Resist the Squish?’, the song and video focus on the personalities of each of the characters: Doe, Dip, Dee and Dot. The song will be available on all digital streaming platforms including Apple Music, Spotify, iTunes, YouTube and more.
Additional content will be released throughout the year on Nickelodeon’s YouTube channels including: music videos for each Dumpling, behind the scenes backstage content and a House Party Tour.
“Kids and families from all over the world will adore My Squishy Little Dumplings, the same way we do,” said Ashley Kaplan, senior vice president, Digital Studios, Nickelodeon. “We are so excited to create an environment where these characters can evolve and thrive, and where kids can fall in love with them in a whole new way.”
“When WowWee first showed us My Squishy Little Dumplings, we immediately knew these fun, surprising and loveable characters were a natural fit for the Nickelodeon portfolio,” said Jamie Drew, senior vice president, Strategic Partnerships and Americas Licensing, ViacomCBS. “We’re thrilled to work with such a creative and innovative partner to launch this digital-first execution.”
Sydney Wiseman, vice president of Brand Development & Creative Strategy at WowWee, added: “Nickelodeon is the perfect partner for us to bring the Dumplings into this next phase of fandom around the world.”
For more information, please visit www.wowwee.com.