The online campaign will include a homepage takeover on PopGirl TV’s interactive website www.popgirlworld.com, as well as TV ‘shout outs’ and website pre-rolls. Visitors will also be directed to Interplay’s specially created microsite where readers can take part in a fashion competition to win myStyle kits and an iPad. The previous campaign received 32,000 entries.
Ross Ainsworth, managing director of Interplay, commented: “We are absolutely overwhelmed with the response to the initial PopGirl TV campaign that we did last October. With a core audience of tween girls aged 6-12 years and their popular online presence seeing over 150,000 unique visitors per month, PopGirl TV is the ideal platform to increase awareness for the myStyle brand. The response to the last competition has absolutely proven that they are the right partner to be working with and we are excited to see how well the campaign will do at Easter.”
A full sponsorship with Go Girl magazine will run alongside the PopGirl TV campaign this Easter, as well as the continued marketing and PR support that the myStyle brand receives through the year.
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