The brand has seen an increase in UK Instagram followers and has reached over 25m consumers via Billie Faiers’s social channels to date.
The partnership with the celebrity mum and star of ITVBe’s The Mummy Diaries will continue, following last year’s social media success. Billie has a huge influence among parents, from her social media content showing life with two young children to documenting parenthood on the hit show, The Mummy Diaries. With daughter Nelly a fan of Na! Na! Na! Surprise, the partnership is a natural fit for the brand.
As ongoing brand ambassadors, Billie and Nelly have been promoting the expanding range of collectibles and play sets to huge success, with the brand seeing an increase of over 3,500 followers to its UK Instagram account and reaching over 25m consumers through content on Billie’s social channels since the partnership began in 2020. Video content starring Nelly shows off the unboxing fun to be had with the Na! Na! Na! Surprise 2-in-1 dolls, as well as the playability of the brand’s popular play sets, and has been viewed by 1.1m.
Continuing the partnership in 2021, Billie has supported Na! Na! Na! Surprise in launching the highly anticipated Teens series, a collection of larger 28cm fashion dolls. In addition, the new 2-in-1 Fashion Doll & Pom Sparkle Series was supported with a Flip The Switch themed challenge to highlight new sequin additions and reach a new audience via Tik Tok.
The latest play set launch, the Na! Na! Na! Surprise Soft Plush Convertible Car, features a photoshoot staring Billie and Nelly posing with a life-size version of the car, complete with stand-out pink bodywork, creating a series of images shared across Billie’s and the brand’s social accounts. The images have been sent to national picture desks and lifestyle titles for mass impact and to raise awareness of the new vehicle.
A number of exciting plans with Billie at the helm are also in the pipeline for the rest of the season, including further social media campaigns to promote key lines and more entertaining video content.