NEWS

Nadiya Hussain cooks up Bake Me a Story line with Wilton Bradley

Published on: 9th March 2020

Nadiya introduced the new range in person at Toy Fair, to help children develop actual skills and confidence in the kitchen.

A partnership with Wilton Bradley has seen the creation of a range of cooking and baking sets for kids. As part of the launch for the new range, Nadiya took to the Wilton Bradley stand at Toy Fair, chatting with Toy Fair TV about the sets and meeting with key media representatives including Toy World.

“Partnering with Wilton Bradley on this range has been incredible,” Nadiya enthused. “At every stage of development, which has been over a year from concept to finished product, I’ve been in such good hands. The team at Wilton Bradley has taken my ideas and desires for the range, really listened to my advice and input, and the resulting cooking and baking sets it has produced are wonderful; I’m delighted with them. It really was a massive collaborative effort and a pleasure from start to finish.”

One of Nadiya’s biggest focuses when developing the range was that each kit be totally practical, fun and safe to use. “Pretend cooking sets are fun, as are pretend tea parties, but I want children to develop actual skills and confidence in the kitchen that they can carry with them throughout their lives,” she explained. “It was important to me that each item in the set, be it the measuring spoons, a sieve, a cookie cutter or a whisk, be made for use in a real kitchen, during real cooking. I’d love kids to be able to go into their kitchens and know that they have their own special set of utensils they can use for that day’s baking or cooking project.”

Three boxed Baking Kits will be available; the Simple Baking Set, the Savoury Cooking Set and the Deluxe Baking Set, which all include utensils plus recipes to follow. Though the selection of recipes isn’t yet finalised, Nadiya assures us that they will encourage kids to bake and cook a variety of dishes, requiring a variety of kitchen skills.

“Cooking with your family, especially with children and younger members of the family, can start important conversations about wellbeing,” she told Toy World. “From my experience as a mum, I know that my kids really open up and talk to me while we’re in the kitchen, and I feel that that time together as a family, as parent and child or grandparent and child, is vital. I’m so proud of what we have created with these sets, and it makes me happy to know that they will help children in ways that go beyond just the cookery journey.”

To find out more, contact Wilton Bradley on 01626 835 400 or visit www.wiltonbradley.com.

To read the full interview, which appeared in the March edition of Toy World, click here.

RECENT ARTICLES

Friday Blog

Christmas is NOT cancelled…it’s the Friday Blog!

Smyths Toys releases winter catalogue

Birthday celebrations for Baby born at The Entertainer

BargainMax.co.uk reveals its top 10 Christmas toys

Dates released for Hot Wheels Monster Trucks Live 2022

Brainstorm announces new additions to Eugy range

Wrebbit 3D celebrates 30 years with new licensed puzzle releases

The latest Toy World recruitment round-up – new roles added

MGA celebrates return of Lalaloopsy after 10 years

New Hornby model show steams onto TV