Registration opened yesterday for the Festival of Licensing, which will run online from 6th-29th October 2020.
Some of the biggest names in global licensing are confirmed to exhibit at Festival of Licensing, including brands from entertainment, publishing, gaming, sport, lifestyle, not for profit and heritage.
Bioworld, Chupa Chups, Hasbro, Natural History Museum, NBA Properties, Penguin Ventures, Pokémon, Sega Europe, Start Licensing and Yale are among the first raft of exhibitors who will be taking part in the brand new digital gathering hosted by the Global Licensing Group, in partnership with industry trade association Licensing International, which runs from 6th-29th October.
“Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe,” said Maxine Lister, head of licensing, Natural History Museum. “This year, especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens. We are thrilled to be taking part in Festival of Licensing and look forward to new business opportunities to evolve our licensing strategy.”
Registration for the four-week long celebration of global licensing opened yesterday. Attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit. The timetable is as follows:
- Week 1: 6-8 October – Europe, powered by Brand Licensing Europe
- Week 2: 14-15 October – Asia, powered by Licensing Expo China and Licensing Expo Japan
- Week 3: 20-22 October – North America and Latin America, powered by Licensing Expo
- Week 4: 28-29 October – Global C-suite virtual conference – Licensing Leadership Summit
“The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible and we are thrilled to be able to announce such an amazing first roster of exhibitors,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. “This is only the beginning – we have another seven weeks till ‘doors open’ – so there will be a lot more news, and surprises, coming down the line.”
Those interested in exhibiting or sponsorship opportunities, or wanting to register, should visit www.festivaloflicensing.com.