NEWS

Nanables from Jazwares to hit UK shelves this month

Published on: 2nd August 2019

Each highly-detailed dwelling includes two unique Nanos with built-in hangouts, so kids can create #YourWorldYourWay.

Jazwares’ new collectible, Nanables, lands on shelves in the UK this month. This colourful, ultra-small world of imaginative lands is filled with Nanables, detailed ‘eye-candy’ dwellings for Nanos, the unique inhabitants who call them home.

Each highly-detailed dwelling includes two unique Nanos with built-in hangouts; on a balcony, inside a doorway or other special places unique to each house. Using the peep hole, children can peek inside each Nanable for a glimpse of the interior and a taste of what life is like for the Nanos who live there.

The peek also gives a hint to what you’ll unlock using the free Nanables app (available on the ios app store). Children scan their Nanable, bringing the Nanos’ world to life using augmented reality. The app unlocks exclusive content, with unique activities and games for each house; the more houses they collect, the more activities there are for kids to discover and play.

Nanables launches with two themed magical lands to explore; Sweetness Town and Rainbow Way. Sweetness Town is home to the Dusted Donut Diner, Milk & Cookie Mill and Lolli-pop Stars Dance Studio, while colourful locations like the Sparkle Day Spa, Rainbow-tique and Twinkle Twinkle Inn can be found in Rainbow Way. More will follow later this year.

Nanables is supported by a robust TV, digital and influencer marketing campaign, have an RRP of £4.99 each, and are aimed at kids aged 6-12 years.

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