LICENSING NEWS

National Express coaches to offer animated content to travellers

Published on: 18th August 2017

New content is going live on coaches this summer featuring some popular cartoon heroes.

The UK’s largest coach operator has partnered with Turner to add content from CNN, Great Big Story and Cartoon Network programming, including Ben 10, The Powerpuff Girls, and We Bare Bears, to its award-winning on-board entertainment system VUER. To celebrate the partnership, a number of Stansted and Luton coaches have been wrapped with Cartoon Network, Great Big Story and CNN liveries to show off the new shows available on board.

From this week, kids can watch their favourite cartoons, free of charge, on VUER with their phones and tablets via the free Wi-Fi. Under the new partnership established by CNN International Commercial (CNNIC) and National Express, the new content will be available on VUER across the 550 strong coach fleet, a big plus to parents looking to keep their kids entertained while travelling this summer.

Rachelle Peterson, global director, commercial distribution, CNN International Commercial added: “We’re excited to offer a wide range of programmes from Cartoon Network’s top kids’ shows to keep the children entertained on their journeys on National Express and give adults the chance to explore destinations and stories from CNN lifestyle shows and Great Big Story videos. This is a great example of how Turner’s premium content can enhance the travel experience.”

Furthermore, Turner has teamed up with National Express to offer its customers the chance to win exclusive prizes. Look out for The Powerpuff Girls, Ben 10 and We Bare Bears branded buses and visit NationalExpress.com for more details on how to enter.

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