Special partnership will encourage children to learn about jungles and the importance of their preservation.
Known for his science outreach work and exploration of the Boiling River in the Amazon, National Geographic Explorer, Andres Ruzo, is spearheading the project. Through Lego City Jungle bricks, vehicles, and mini-figures, Andres has created a fun way to highlight what incredible habitats jungles are, helping children learn more about their diversity, plant and animal species, as well the importance of conservation for the future.
Andres commented: “Long before I was ever exploring the jungle, I was dreaming up my own jungle adventures as a boy. This is why I am so excited for the Lego City Jungle range; I want playtime to inspire the next generation of jungle explorers.”
Lego City designer Andrew Butler Coghill, who has been part of developing the new Jungle models, comments: “Children are our role models and we believe that inviting children on a Lego jungle adventure is a great way to inspire them to learn more about the real jungles. It has been very motivating to meet the reactions from the children when testing the products and I am really pleased that National Geographic Kids have partnered with us to use our models to teach children about life in the jungle.”
As part of the initiative, Lego City & National Geographic Kids will launch a new competition to win a National Geographic Family Expedition to the jungles of Costa Rica in Central America. The competition is open to children between the ages of 6 and 16. For a chance to win, candidates must imagine something they might discover deep in the jungle – and then draw it or build it with Lego bricks. For further details, and to enter, please click here.
A special jungle-themed issue of National Geographic Kids will be available from 16th August and will include exciting Lego content, including a pull-out jungle poster which children can use as a backdrop to their imaginative play.