The chosen six will be sent Little Tikes products to interact with and will be captured on film by parents and placed on the Little Tikes website and social media channels.
The campaign, open to children aged from 0-5, will include two infants, two toddlers and two pre-schoolers.
The Tiny Testers judging panel is made up of Little Tikes play expert, Dr Maggie Redshaw, blogger and Tots100 founder Sally Whittle, and Michelle Lilley, marketing manager at Little Tikes.
Dr Maggie Redshaw commented: “For me, great toys are those that help our kids learn through play, whether that’s toys that test motor skills or include multi-functional innovative features to encourage sensory exploration, visual stimulation and hand-eye co-ordination – something that Little Tikes excels in.
“However, the other test is if kids have fun and love playing with them – toy makers have got to get this right, too. That’s why the Tiny Testers campaign is so great – it’s going to show parents exactly what their children think.”
Michelle Lilley added: “At Little Tikes we pride ourselves on the quality, durability and innovation of our toys, and now it’s time to get kids involved, too. For more than 40 years we’ve been making products to help children develop mentally, emotionally and physically through imaginative play. In this new initiative, we’re searching for six enthusiastic little characters to become our Tiny Testers for a year.”
To nominate a child, parents can go online at littletikes.co.uk/tinytester and fill in an application form. The six finalists will be announced at the end of September for the first get-together week commencing the 6th October in Milton Keynes.