NEWS

Nelvana signs global licensing agreement for Vivid’s UniVersus

Published on: 12th October 2018

The new and extensive partnership with Vivid Toy Group covers the collectible toy-based property.

Nelvana Enterprises has entered into a partnership with Vivid Toy Group for the global licensing rights – excluding toys – to Vivid’s innovative new collectible property UniVersus.

In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with an order of 20 shorts based on the upcoming line of toys, and will hold global distribution rights.

The toys and digital shorts are slated to launch in autumn 2019.

UniVersus features a host of collectible alien characters, each one trapped in its own sand-filled pod that has plummeted to Earth. It’s up to kids to help free the aliens by decrypting the secret code, unlocking them from their hyper-sleep.

Vivid Toy Group’s CEO, Tony Hicks, commented: “We are delighted to be partnering with Nelvana which has a tremendous track record managing boys’ action content and licensing. Our research and development teams have been working behind the scenes on insights and trends which all point to space, so it is exciting to hit upon a future trend and marry it with such a unique product offering and unboxing experience for kids. It is a privilege to partner with Nelvana to bring the story of UniVersus to life across content as well as consumer products.”

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