Already successful internationally, the products come packed with accessories which enable young girls to play a ‘real mum’. There is a variety of price points and play patterns within the collection.
Nikki Jeffery, UK marketing manager, commented: “Following an aggressive TV campaign, demand has seen the set sell out with all stock arriving between now and the end of the year working on an allocation basis. We are thoroughly delighted with the success of the brand at such an early stage of the launch. Despite the success, we are committed to ensuring that as many outstanding orders are fulfilled so everyone can benefit from the Christmas sales period. We are confident that the Nenuco brand is set for continued growth this year, next and for many more to come.”
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