Nerf goes all out this Summer

Published on: 6th September 2012

Hasbro has invested heavily in the Nerf brand with a major marketing campaign in the run-up to the launch of the Nerf N-Strike Elite blaster range.

Nerf’s new range of blasters fire darts up to 75 feet. The Retaliator, Rampage and Stockade blasters went on-shelf across the UK in August, while the fourth blaster, the Hail-Fire, has been reserved for the annual Nerf blaster launch date of 9th September.

Activity includes a broadcast and online media collaboration with CITV and Disney XD, and traditional television investment that will deliver over 1,600 TVRs throughout the season.

Ciara Whyte, Hasbro UK senior brand manager for Nerf, said: “We have created an exclusive, bespoke advert for transmission on Saturday 8th September, the eve of Nerf Blaster launch day on September 9th. The one-off advert will target a family audience in peak time on ITV1 and we hope to reach significant numbers with this exciting Nerf message.”

Hasbro is also working with Team Extreme and Disney XD. Team Extreme’s UK and World championship performers are producing Nerf-themed shows across the country reaching over 250,000 fans, where they can try out the blasters.

Nerf is also sponsoring Disney XD’s ‘Extreme Daypart’ from mid-August to mid-October, featuring Nerf and Team Extreme. Viewers will be able to enter a competition to win new Nerf product and a training day with Team Extreme.


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