NEWS

Nerf Test Centre starts its nationwide tour

Published on: 20th July 2017

Hasbro brand Nerf teams up with i2i Marketing to offer opportunity to visit The Nerf Test Centre.

The Nerf Test Centre, which will tour the nation from 28th July, sees the Nerf shipping container transformed to feature a photo opportunity area with suspended cars. Visitors can try out the new Regulator blaster from the Modulus range and can experience its new SwitchFire technology, while children can get to grips with the latest Nitro MotoFury blaster, a new range of blasters which shoots miniature toy vehicles instead of darts. In addition to this, all visitors will come away with their own Nerf wristbands, driving licence and sticker set.

Those entering the Nerf Test Centre can learn about the evolution of Nerf, discover Nerf facts and will have the opportunity to test out vintage Nerf products.

The tour will visit six locations nationwide, including Wimbledon Piazza (28th–29th July), Smithy Row Nottingham (3rd–5th August), Bristol Balloon Fiesta (10th–13th August), Briggate Leeds (18th-20th August), Trafford Centre Manchester (22nd–28th August) and Bullring Birmingham (1st–3rd September).

Lucinda Taylor, senior account manager of i2i Marketing, commented: “We are very excited to be continuing our great work with Nerf. This year we have given the shipping container its biggest revamp yet and have added some great assets to make it an open 360-degree experience to our consumers.”

RECENT ARTICLES

Toys R Us to open US flagship store at American Dream Mall

Toymaster members welcome new website feature

Winners of Mums Choice Awards announced

Selfridges owners closing in on agreement to sell department store

The Lego Group unveils Carousel of Creativity

The December issue of Toy World is out now

Tomy announced as European distribution partner for Orchard Toys

Wicked Uncle London tube advertising campaign underway

Toys2Market to distribute Traditional Garden Games

BTHA reassures industry on Toy Fair safety