LICENSING NEWS

Netflix and Mattel team up for He-Man and the Masters of the Universe

Published on: 19th December 2019

Mattel’s reboot of the classic Masters of the Universe franchise includes a re-imagining of the 1980s toy line that hits retail shelves in autumn 2020.

Netflix and Mattel Television are producing He-Man and the Masters of the Universe, an original CG animated adventure series that will re-imagine the popular toy-based franchise with a fresh take on its fantasy heroes.

The CG animation undertaking will be a brand companion for Netflix’s previously announced Mattel partnership on the 2D anime series Masters of the Universe: Revelation, from filmmaker Kevin Smith.

The series is being produced by Mattel Television with Adam Bonnett, Christopher Keenan, and Rob David serving as executive producers. The series was developed for television by Rob David.

Emmy-winning producer and designer Jeff Matsuda and Susan Corbin will also produce, and Bryan Q Miller will serve as story editor on the series. Animation services are being provided by House of Cool and CGCG.

Fred Soulie, Mattel’s senior vice president of Content Distribution and Business Development, said the series will strive for a contemporary appeal that also satisfies longtime fans of the sword-and-sorcery exploits of characters such as Extendar, Man-At-Arms, Gwilor, Battle Cat and Roboto.

He added: “Masters of the Universe is one of the most iconic global franchises of all time, with a 30-year history and a passionate fan base. The entire team at Mattel is excited to introduce the world of He-Man to a new generation and, together with the talented team at Netflix, re-imagine the classic characters in a way that appeals to kids and families today, while also resonating with the fans who grew up with them.”

Mattel’s reboot of the classic Masters of the Universe franchise also includes a comic book series by DC Comics, an upcoming feature film, and a re-imagining of the 1980s toy line that hits retail shelves in autumn 2020.

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