The announcement follows the success of the brand’s YouTube webisodes.
The three minute webisodes, produced by Stoopid Buddies Studios using stop motion animation, saw views in excess of 300,000 an episode. Now all eight webisodes have been stitched into one programme that is available to stream now on Netflix in UK, US, CA, UKIE and ANZ territories.
Nicola Mellor, senior brand manager, commented: “By stitching all of the webisodes together, Bratz fans can enjoy almost 25 minutes of uninterrupted capers and adventures. It’s fantastic exposure for the brand to be on Netflix and will give new audiences the chance to enjoy this content.”
Bratz webisodes have won several awards and have been selected as an Official Honoree in The 20th Annual Webby Awards in the Online Video – Branded Animation category.
All new Bratz webisodes join the 2007 Bratz: The Movie, also available on Netflix.