Netmums boost for Baby Jake

Published on: 13th March 2012

Vivid’s Baby Jake toy range – based on the star of the hit animated series currently showing on CBeebies – has become the focus of a new online partnership with Netmums.

Devised by Norton & Company in conjunction with Vivid, the Baby Jake Netmums campaign is designed to encourage Mums to become actively involved in the toy range by posting their reviews and feedback via the Coffeehouse forum online and interactive Facebook page.

With an online competition to win Baby Jake toys and DVDs, the month-long campaign across March aims to engage Mums and toddlers in the inspiration behind the toy range and the programme’s message.

“Netmums is a perfect partner for our Baby Jake toy range,” says Vicky Tween, Vivid’s Baby Jake brand manager. “They offered a creative and fun vehicle through which to actively involve Mums in the new toy range and encourage word of mouth, which is hugely important when communicating to this extremely influential audience.”


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