LICENSING NEWS

New app to expand the global reach of Sesame Street

Published on: 1st June 2018

Sesame Workshop has launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices.

The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel and many more.

The new app was built in partnership by Vewd, the global market leader in enabling OTT, and Kaltura, the leading video technology provider. Kaltura added compatibility with Vewd Snap, the industry’s leading app creation and distribution tool. Apps created through the integration offer a slick consumer experience, while further providing content owners a quick and easy way to scale their content offering.

Jenny Gioia, vice president, multiplatform programming, Sesame Workshop, commented: “We’re excited to team with Kaltura and Vewd to accelerate our multi-platform distribution strategy. Working together, we can make Sesame Street content available on millions of devices helping kids everywhere grow smarter, stronger and kinder.”

 

RECENT ARTICLES

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy