Mattel UK has appointed of Simon Price as director, consumer products, UK and Nordics.

Simon originally worked for Mattel between 2002 and 2004 in the sales team. He then joined The Walt Disney Company, working in sales and marketing as well as category management. He was promoted to category director for the UK toy and consumer electronics business in 2006. Most recently, Simon has been working for Universal Music Group as senior director for digital and new business for the Benelux region.

Dominic Geddes, VP and country manager, UK, Ireland, Netherlands and Nordics commented: “Simon brings with him a wealth of experience built within key licensing businesses in the UK toy industry.  I am confident that, with his skills and experience, he will keep us on our journey towards being best in class for consumer products partnerships and executions.”