Peter Ward and Joanne Moore join the company as it celebrates 20 years of success in the UK, boosting staff numbers to 30.
The strategic appointments are designed to reinforce the company’s leading position in education markets and to drive expansion in new consumer channels. Dennis Blackmore, managing director of Learning Resources, said: “These two strategic appointments have been carefully aligned to complement our business objectives and we are delighted to welcome Peter and Joanne to our close-knit team. Peter is a sales stalwart of the toy industry, having previously worked with well-known brands Brio and Marbel so his contacts in the retail sector are second to none. Joanne’s background in education brings extensive inside knowledge and understanding of how teachers and schools operate – as well as how children play in school, which we will leverage in our sales and marketing strategy. ”
Peter’s new role as UK retail sales account manager is home-based and involves managing the company’s UK retail accounts to further increase success in this market. Peter says: “I’ve got over 30 years experience in the toy industry working alongside some of the best recognised retail names on the high street and online. The ambition and drive that I’ve seen at Learning Resources is inspiring and I’m very excited to join such a successful business and to be part of its growth plans.”
Twenty-five-year-old Joanne was educated at the University of Hertfordshire and is a qualified primary school teacher. She has four years’ teaching experience at reception level and joins Learning Resources’ expanding product development team. Joanne said: “This is a step change for my career and one that is hugely exciting. I’m confident that my hands-on experience of working on a day-to-day basis in a school environment will bring invaluable insight to my new role in the development of new, engaging and exciting educational toys that will appeal to parents and children, as well as teachers and schools.”
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