MGA Entertainment has launched an app to support its new Bratz range.
Bratz brand manager, Nicola Mellor, said: “Bratz are back with a host of modern updates for Generation Z, including immersive digital content and websites. The new app sits alongside these and also brings elements from the product range onto a digital platform. The Photobooth playset for example has increased play value when pictures are uploaded to the app, giving users the chance to customise and get even more creative.”
The app gives users the chance to create avatars, outfits and accessories. Pack Perfection is a game featuring all of the Bratz girls’ favourite accessories and food. From pizza to sunglasses, users try and fit everything in their suitcase before the time is up.
Users can complete daily challenges to level up and unlock additional stickers and tools for designing in the CIY (create it yourself) Shoppe.
There is also a photo customisation element to the app, with options to add emojis and illustrations such as cookies, flowers and animals.
All of the Bratz webisodes and CIY videos can also be watched via the app with more games and functions to be added shortly.