Sambro International has strengthened its commercial sales team by appointing Richard Dinham to head up the company’s UK sales operations.

With more than 15 years of experience in the toy sector, Richard joins Sambro from Character Options and, as Business Development director, will now lead the UK sales operations, reporting into chief commercial officer Eric Markus to support the global toy company’s pan-European sales growth.

Richard says he is passionate about using his expertise to help harness expansion opportunities with existing and new client relationships. “Sambro is an exceptional company, with some amazing licences and categories within the toy sector,” he commented. “I’m delighted to be joining the company at such an exciting time and look forward to working with the wider team. My immediate focus will be on developing strategic client relationships for the business here in the UK. I’m also looking forward to working with the UK licensor retail teams too.”

Eric Markus, CCO at Sambro, said: “With Richard’s vast range of experience, proven track record of building strong client relationships and passion for driving new business expansion, he is a valuable addition to our senior management team here at Sambro. We are delighted to welcome Richard to the team, knowing that Sambro will benefit from his considerable knowledge of the UK toy market, key customer and licensor relationships.”

As a leading global supplier for licensed, as well as own-brand toys, Sambro works with top licensors including Disney, Paramount, Mattel and Hasbro to create quality, yet value, creative product ranges with household names such as Barbie, Paw Patrol, Peppa Pig, Disney, Marvel, and Care Bears, in addition to own IP products such as Puzzle Palz and Felties.

Sambro’s innovative products span Soft Toys, Creative Play, Novelties, Stationery and Outdoor, and for 2023, numerous new launches include Disney’s D100 celebration collection and more.