NEWS

New characters join Character Options Eco Plush collection

Published on: 7th February 2022

The expanded range of recyclable plush welcomes new licensed characters from CoComelon, Blippi, Barney, Teletubbies and My Little Pony.

Character Options’ 100% recyclable range of licensed plush is the next sustainable chapter for the company’s eco-conscious product offering. Following the successful launch of Peppa Pig Eco Plush in 2021, the company showcased the extended range at London Toy Fair 2022, including super-soft eight-inch characters from the worlds of CoComelon, Blippi, Barney, Teletubbies and My Little Pony.

“Character Options, like most toy companies worldwide, is working to reduce its environmental impact by reducing waste and building more sustainable materials into packaging and products,” said Mark Hunt, Character Options’ marketing director. “Post Covid, we expect the demand for sustainable toys to grow and become a fundamental part of the industry going forward. Our Eco Plush is the next evolution of that journey. By blending classic and trending brands, wrapped up in a bespoke style guide, we aim to become the destination for collectible licensed eco soft toys, with dedicated retail space for the category that sits outside of the core toy licence”.

Suitable from 18-months, the Eco Plush collection is made entirely from recycled materials, including the fabric, filling, and thread, and is displayed within an FSC certified platform box. With a bespoke packaging style guide and green leaf emblem stitched onto each toy, parents and gift buyers will be able to quickly identify the products within the range as eco-conscious options.

“With six new pre-school properties to add to the collection for SS22, and a significant amount of PR and digital support for the range, we are confident that this collection can drive significant volume this year,” added Mark.

Character Options is poised to introduce further developments to the plush range, including more new licences that will be announced for the second half of 2022.

For more information, contact Character Options on 0161 633 9800 or email sales@charactergroup.plc.uk.

 

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