New designated region for Mattel

Published on: 12th March 2014

Mattel has realigned its core European structure to cover the Europe, Russia, Middle East and African markets under the leadership of David Allmark, managing director.D_Allmark_300

As the region continues to grow it will play a more critical role in Mattel’s overall business evolution. Representing a well-balanced mix of developed and developing markets, the region presents several unique opportunities to take Mattel to a leading position across key categories and territories. Allmark and his team are focused on driving brand engagement across all brand platforms for some of the world’s most venerable brands and nurturing industry talent.

David Allmark, managing director, Europe, Russia, Middle East and Africa, commented: “I am very excited to be leading this great team, and I am equally motivated to seize the opportunities that lie ahead of us as we invest in exciting brand activities, creating consumer motivation and important retail activation.”

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