As the region continues to grow it will play a more critical role in Mattel’s overall business evolution. Representing a well-balanced mix of developed and developing markets, the region presents several unique opportunities to take Mattel to a leading position across key categories and territories. Allmark and his team are focused on driving brand engagement across all brand platforms for some of the world’s most venerable brands and nurturing industry talent.
David Allmark, managing director, Europe, Russia, Middle East and Africa, commented: “I am very excited to be leading this great team, and I am equally motivated to seize the opportunities that lie ahead of us as we invest in exciting brand activities, creating consumer motivation and important retail activation.”
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.