The Elf on The Shelf is attending Spring Fair at The NEC, Birmingham with its new line for 2019.

The Elf on the Shelf: A Christmas Tradition is the only family-friendly Christmas elf to include a keepsake box and a children’s storybook, which tells the story of how the official Scout Elves are sent from the North Pole to help Santa manage his nice list.

Visitors to Spring Fair can preview new products launching for 2019 including an animated special, Elf Pets: A Fox Cub’s Christmas Tale, alongside the new Elf Pets: An Arctic Fox Tradition, a soft toy plush which comes with its own storybook.

The brand will also showcase a first-look at a new line of collectible Plushee Pals Mini Clip-On its 2019 Claus Couture Collection, the first-ever Orna-Pop! Advent Countdown, as well as the new Scout Elves at Play inflatables which can be used to create even more special family moments.

The original Scout Elf has been adopted by the homes of celebrities including Victoria Beckham, Ian Poulter, Emma Bunton and Fearne Cotton. According to the company, in the UK last Christmas The Elf on The Shelf was searched for on Google more than Father Christmas and Santa Claus.