Vivid has promoted Eric Rossi to European managing director, which will see him add the UK/Eire to his current responsibilities for Vivid France/Belgium and Crayola European distribution.
Eric has been with Vivid since September 2012, having previously held senior European positions in both Hasbro and Tomy. A new general manager of Vivid France will be appointed in due course.
Eric said: “I am really excited and privileged to have the opportunity to work with the team at Vivid UK. It has proven to be a remarkable company over the years, making a real difference in its market, including some very innovative brand launches.”
Paul Weston, Vivid Group CEO, commented: “Eric has been instrumental in building a successful toy business in France/Belgium, driving growth on Vivid’s major in-house brands, such as Animagic and award winning distributor products such as My Friend Cayla, and continued to deliver impressive growth on our Crayola business across EMEA territories. He brings a wealth of experience to his new role, and will I’m sure play a key part in the further development of our business in the UK and across Europe.”