LICENSING NEWS

New Everything’s Rosie app to launch this week

Published on: 16th December 2015

V&S Entertainment has teamed up with Airbeem to create the app, which will be available on app stores including iTunes and Google Play.

rosie480The app will offer a safe and secure environment for pre-schoolers to stream exclusive clips, activities and a host of games.

Airbeem CEO, Steve Hardman, commented: “Through the Everything’s Rosie app kids can engage with their favourite characters like never before. Partnering with V&S has been a pleasure and we are proud to bring fans access to this world class content wherever they might be.”

Vickie Corner, managing director at V&S Entertainment, commented: “As a licensor, it is essential to acknowledge what Rosie’s fans want, and to cater for their evolving viewing habits. Parents want a safe haven for their children to enjoy Rosie content and we’ve been able to achieve this by working with the fantastic team at Airbeem to expand our digital offering for the pre-school audience.”

RECENT ARTICLES

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth