Ragdoll Worldwide and The Rastamouse Company have joined the Character & Entertainment Zone.
Elsewhere on the show floor, Arsenal Football Club and Puma SE have joined the Brands Zone together with Extreme Sports Company and Kitbag, which represents Everton, Manchester City, Nottingham Forest and Sunderland football clubs.
Darren Brechin, BLE event director, said: “It’s good news that companies are still signing up to exhibit at BLE this year. It’s a sign of confidence in the market and it means there will be even more for our retail and manufacturing visitors to see. We wish Arsenal, Extreme Sports Company, Kitbag, Puma, Ragdoll and Rastamouse a very successful show.”
Brand Licensing Europe 2013 takes place from 15–17 October at London’s Olympia.
Registration is now open at www.brandlicensing.eu.
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