New exhibitors at Spielwarenmesse offered special packages

Published on: 13th June 2022

At the Spielwarenmesse in Nuremberg next February, new exhibitors can enjoy the benefit of tailored first-time participation packages.

After a two-year break imposed by the pandemic, Spielwarenmesse will be opening its doors again at the Nuremberg Exhibition Centre from 1st to 5th February 2023. Both the industry and the organisers will be delighted to return to  the physical fair and its live events, while the associated new online platform, Spielwarenmesse Digital, will continue to support the event by providing useful additional services. For companies participating for the first time, a selection of attractive packages are available to support their attendance.

Christian Ulrich, of the Executive Board of Spielwarenmesse eG, explained: “This business depends on live experiences – there is simply no substitute for person-to-person communication. Only by being there on site can one truly appreciate the products in all their diversity.”

For new participants – whether new to the Spielwarenmesse or to the toy industry – the event organisers are offering support in the form of participation packages. The New Exhibitor Package, in addition to the previously available 9 m² stand, also offers new exhibitors the option of a 12 m² area. This package includes full basic equipment, from the stand area to stand construction and comprehensive marketing services.

Additional services such as webinars are being planned to provide companies with support in preparing for their first appearance. Every exhibitor has a specified personal contact who is available from registration right up to the fair itself for any questions about the event.

Booking for stands has already started, and new exhibitors can register until 31st July 2022. Newcomers to the industry have their own area at the Spielwarenmesse in the StartupArea.

Christian Ulrich added: “We received a large number of bookings from all over the world within a short time of registration opening, which shows the high level of interest and attachment. We are already looking forward to meeting everyone again in 2023.”


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