New faces join Baby Annabell’s Ask the Experts campaign

Published on: 14th September 2021

Now in its second year, the Ask the Experts campaign has welcomed three new faces who will focus on sleeping, eating and mental wellbeing.

Lucy Wolfe, Anna Williamson and Rebecca Wilson.

Baby Annabell has launched Year 2 of its Ask the Experts campaign, in a bid to help parents create new routines and rituals that will set their children up for success this school year. Following the success of last year’s campaign, this year’s experts will focus on three core elements of home life – sleeping, eating and mental wellbeing, as families face the start or return of the school period.

Taking their places on the expert panel will be celebrity psychologist Anna Williamson, author of bestselling cookbook ‘What Mummy Makes’ Rebecca Wilson and specialist sleep consultant Lucy Wolfe.

Kasia Leskow, Zapf Creation marketing manager, said: “Our Ask the Experts campaign will support families as they navigate the challenges that September and the first school term can bring for parents with young children. Starting or returning to school can feel overwhelming, but we hope our experts will help to instil calm and confidence into new daily routines, setting families up for year-long success.”

Anna Williamson, a familiar face for lovers of Channel 4’s Celebs Go Dating, is also the host of hit podcast Breaking Mum and Dad and an expert in handling anxiety as a parent. She’ll help parents to get to the core of how nervousness about starting or returning to school might present itself, and how parents can handle their own and their children’s feelings during a time of change.

Rebecca Wilson, whose award-winning books were eagerly anticipated by followers on her What Mummy Makes Instagram channel, will be providing advice that will make sure little ones are well fed and ready to learn, taking on fussy eaters, the chaos of breakfast time, and lunchbox ideas.

Author of highly acclaimed, best-selling books The Baby Sleep Solution and All About the Baby Sleep Solution, Lucy Wolfe will take on parents’ sleep woes, offering practical, gentle advice for ensuring children arrive at school as their happiest, healthiest selves after a good night’s sleep.

After capturing parents’ attention with its online expert Q&As in 2020, this year’s Baby Annabell’s Ask The Experts campaign promises to be bigger and better.

Anna, Rebecca and Lucy will all take part in individual Q&As on Baby Annabell’s Instagram channel. Each expert will also explain how products from the Baby Annabell range can be used to help children with key development skills and milestones – from practising bedtime with the Sweet Dreams Crib, to feeding Baby Annabell at the Lunch Time Table, to discussing why she might cry or giggle at different times depending on her emotions.

They will also share their wisdom as part of the campaign on their own social channels, in blogs, videos and other content that will be available on the Baby Annabell website and in parenting media.

Kasia Leskow added: “Our product range reflects the daily lives of our customers, helping children to find joy and understanding around bedtimes, make sense of mealtimes and build emotional intelligence. We’ve drafted in experts that align with these themes, meaning that while children learn through play, parents can call upon the wisdom of our experts.”

A media partnership with My Baba will see all of the experts’ tips communicated in one place, alongside corresponding products from the Baby Annabell range. This will be supported by a PR and social media campaign.

Information about the Ask the Experts campaign as well as the Q&As can all be found on Baby Annabell’s UK Instagram page and website.



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