New flexible watch for kids, SnapWatch, hits the market

Published on: 13th July 2021

The clever watches ‘snap’ around a child’s wrist, with no need for buckles, and incorporate a large LED display. 

UK-based SnapWatch has created an entirely new kind of watch for kids, incorporating a silicone snapband and a truly flexible LED display.

Six eye-catching designs are now available – Sharkies, Astronauts, Dragons, Unicorns, Icy Black and Spring Purple – offering something for everyone at an RRP of £14.99.

Simple SnapWatches have no buckles, instead snapping around 5 to 12-year olds’ wrists in one easy and fun motion. The clever SnapWatch timepiece has integrated components that allows the whole band to bend and roll, while the bi-stable arrangement enables the SnapWatch display to be viewed when straight or wrapped around the wrist. The LED displays, in white or red, are also easily readable in the daytime and light up with the push of a button. The displays show 12-hour or 24-hour time, as well as the date and year.

A replaceable battery which lasts up to two years is included so kids can start using their new watch straight out of the box. SnapWatches are also splashproof and shockproof, so they’ll easily cope with outdoor active play, and are CE approved.

Further information can be found at


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024