The site will launch Autumn 2014 to coincide with the release of Football Manager 2015, and will offer a broad range of products from t-shirts, mugs, football kit bags and hats, as well as iPad and iPhone cases and other accessories.
The initial offering will feature contemporary and wearable designs. In the New Year, fans will be able to customise their merchandise by adding lettering on the back of a shirt, as well as choosing colour and size.
Sissel Henno, head of Brand Licensing Sega Europe, said: “We are excited to team up with Brands In to be able to bring out great new merchandise for our Football Manager fans. Brands In has a good understanding of the eCommerce market and its state-of-the-art printing facilities allow for a strong print-on-demand offering as well as short lead times. They’ve already had great success in the eCommerce space and we’re keen to see what they can do with our new Football Manager ranges.”