New head of marketing for K’Nex UK

Published on: 4th June 2014

The K’Nex UK team has announced the appointment of Eileen Thornton as UK head of marketing.Knex-300

As momentum continues to build for the company with the roll out of its re-launch, the position has evolved to a full-time capacity. With many years spent at senior level at Mattel and Tomy, Eileen brings with her extensive toy industry knowledge. She joins K’Nex from Weight Watchers where she spearheaded the rejuvenation of the company’s social media and digital strategies.

Paul Fogarty, K’Nex UK’s managing director, explains: “We are already receiving fantastic feedback and results from the engaging and creative ‘K’Nex Big Thing’ marketing campaign. Alison Hubbard, our current head of marketing led the development of the campaign and she has played a critical role in our re-launch. Her experience and enthusiasm will be greatly missed. However our business is now growing at such a pace that with Eileen taking up the marketing reins full time it will enable us to further realise the full potential of K’Nex. She will focus on maximising the impact of our marketing across all channels, including utilising her expertise in the digital world.”

Eileen will oversee all marketing initiatives including the roll out of the forthcoming 2,000 TVR TV campaign, to be broadcast from July. She will also manage the launch of the successful US K’Nexpert Search programme in the UK and the continued development of the company’s dedicated website at

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Retail’s back, baby …it’s the Friday Blog!

Asmodee national sales team strengthened by promotions

DKB Toys & Distribution announces acquisition of Mightymast Leisure

Exclusive: Flair Just Play on Blue’s Clues

Playmobil welcomes new territory manager

Kids International Marketing makes changes to sales team unveiled as lead sponsor for ITV gameshow In for a Penny

Stricken Suez ship Ever Given owner declares General Average

Exclusive: We’ve missed you! Indies ready for reopening

Exclusive: Small World – Zuru talks to Toy World about 5 Surprise Mini Brands