As momentum continues to build for the company with the roll out of its re-launch, the position has evolved to a full-time capacity. With many years spent at senior level at Mattel and Tomy, Eileen brings with her extensive toy industry knowledge. She joins K’Nex from Weight Watchers where she spearheaded the rejuvenation of the company’s social media and digital strategies.
Paul Fogarty, K’Nex UK’s managing director, explains: “We are already receiving fantastic feedback and results from the engaging and creative ‘K’Nex Big Thing’ marketing campaign. Alison Hubbard, our current head of marketing led the development of the campaign and she has played a critical role in our re-launch. Her experience and enthusiasm will be greatly missed. However our business is now growing at such a pace that with Eileen taking up the marketing reins full time it will enable us to further realise the full potential of K’Nex. She will focus on maximising the impact of our marketing across all channels, including utilising her expertise in the digital world.”
Eileen will oversee all marketing initiatives including the roll out of the forthcoming 2,000 TVR TV campaign, to be broadcast from July. She will also manage the launch of the successful US K’Nexpert Search programme in the UK and the continued development of the company’s dedicated website at www.knex.co.uk.
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