New launches from Blume a success at London Toy Fair

Published on: 31st January 2020

The new additions to the brand include a collectible series, rare gift sets and more reveal technology. 

Looking forward to further growth in 2020, Skyrocket UK revealed new additions to the Blume range at London Toy Fair, including a new collectible series, super rare gift sets and more revolutionary reveal technology.

Blume Baby Pop kicks off the new season with a line up that is available at retail now. Trending on Twitter at launch, the cute Blume Baby Pop flower planter design pops opens to reveal brand new Blume babies, a secret nursery and 25+ surprises. The collectible babies also have an extra special gender reveal, assorted baby moods, snuggle buddies and over 60 accessories, including costumes for hours of dress up play.

Simply pulling on each sprout pops out a surprise.There are 100s of babies to collect, five different nursery themes and many interchangeable baby accessories, delivering value for money.

Keeping up with consumers’ appetite for the brand, Series Two was revealed for the first time at the show, featuring more mix and match collectible dolls, with surprises appearing in every doll. The multi-use product has been updated for the new releases, with bright new designs, a sun based theme, and once again keeping waste to a minimum.

Amy Saunders, general manager, Skyrocket Toys UK, said: “At Skyrocket we are all about the surprise. We’ve been blown away by consumer reaction to the Blume phenomenon, so it was great to present our full new pipeline of innovations to such a positive reaction at London Toy Fair. Staying ahead of what works at retail, whilst delivering against consumer trends and tastes, is at the heart of our business. We are absolutely thrilled to show off our latest introductions, demonstrating a full year of wow-factor product and new ways to play, as well as a host of new brand surprises.”

For information on all the 2020 brands and new additions to the Blume phenomenon, contact


Toymaster issues rallying cry

Funko Europe to launch Pokemon Pop! vinyl figures

Basic Fun! appoints Emergent Retail

Gibsons expands team with new hires

Lisle Licensing welcomes Becky Sherwood

Beyblade Burst franchise to host digital tournament

Ikea becomes member at The Toy Association

Lego makes substantial investment in sustainability pledge

Get involved in the November issue of Toy World

Interplay UK expands with new hires across the company