New Lego Ideas Winnie the Pooh set unveiled

Published on: 8th March 2021

Based on original designs by Lego builder and superfan Ben Alder, the Winnie the Pooh set includes five new moulded characters.

The Lego Ideas platform is a Lego initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality. The latest project is a new Lego Ideas Winnie the Pooh set – based on original designs by Lego builder and superfan Ben Alder. Beneath a large oak tree, complete with beehives and bees, Pooh’s house takes centre stage and can be opened up to unveil a whole host of furniture and unique items, such as the Pooh-coo Clock, box of Pooh sticks, Tigger’s locket and a stock of honey pots.

Discussing the design, Ben Alder commented: “I love Winnie the Pooh and remember my parents reading it to me as a child. I now read the same Winnie the Pooh stories to my children, so it is certainly something dear to my heart. I decided to make the set so that my children could bring to life our bedtime stories, but never quite expected the positive reaction it has received.”

The set contains familiar details that fans of Winnie the Pooh will love, including a campfire and log, Pooh’s front door complete with ‘Mr. Sanders’ sign, his blue bell to ring the front door and a signpost to the Hundred Acre Wood.

“Winnie the Pooh is a 95-year-old story that is loved globally, so seeing Ben’s design sparked a lot of nostalgia for us all,” commented Federico Begher, VP of Global Marketing at The Lego Group. “His personal story about how he created the set for his family to play out the lovely Winnie the Pooh stories using Lego bricks felt like a beautiful combination of family, Lego bricks and Winnie the Pooh that we wanted to share with others.”

The new set includes five new moulded characters, each with their own accessories. Pooh has his red balloon to collect honey from the bees in the branches above, Piglet is wrapped up in his scarf and Tigger comes with his sack on a stick. Meanwhile, Rabbit has carrots ready for snacking and Eeyore is complete with his tail and a removable ribbon.

“We had the rare treat of being able to create all new characters for this Lego Ideas set,” added Federico. “We simply had to see how the line-up of Pooh, Tigger, Rabbit and Piglet would look like in mini figure shape, as well as creating a brand-new Eeyore figure. The stories of the Hundred Acre Wood come to life with this set and there are plenty of intricate details for fans of both Disney and Lego to discover.”

The Lego Ideas Winnie the Pooh set will be available from 18th March for Lego VIP members and 1st April 2021 for all.



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