New licences for Inspiration Works

Published on: 5th January 2012

Fireman Sam Jupiter Drive Time

Announcing an expanding portfolio of licensed properties, Inspiration Works says it is on track for  further growth in 2012.

InspirationWorks has added Mike The Knight, National Geographic, Me To You and DC Superfriends to its already strong line- up of pre-school licences.

The confirmed products for these licensors include My Secret Wardrobe for Tatty Teddy; Mike The Knight’s Smart Shield; a Space Tablet for National Geographic and a DC Superfriends Superheroes Phone.

With the innovative Peppa’s Microphone being added to the evergreen Peppa range, Peppa promises to be as strong as ever in 2012.

Fireman Sam retains its popularity and sales continue to grow with older boys enjoying steering Jupiter around the obstacles whilst helping the characters on Drive Time Fun.

Three new portfolio additions for 2012 include: Disney Princess’s new Magical Teacups – already tipped to be a popular line for young girls in Christmas 2012. Also being  introduced to the portfolio is new Batman RC and Noisy Norman.


Exclusive: Gary and Duncan Grant on The Entertainer’s partnership projects

12,000 jobs at risk as Debenhams stores set to close

New board game initiative for students in partnership with Tomy gets underway

Tesco set to repay £585m in business rates relief

Barbie unveils youngest ever UK ‘Shero’ doll

The December issue of Toy World is out now

Concerns grow for impending festive delivery chaos

Haba set for growth in UK market

Golden Bear invests in growth with new digital facilities and team members

Hasbro teams up with World Taekwondo Federation for PJ Masks Campaign