LICENSING NEWS

New licences for Inspiration Works

Published on: 5th January 2012

Fireman Sam Jupiter Drive Time

Announcing an expanding portfolio of licensed properties, Inspiration Works says it is on track for  further growth in 2012.

InspirationWorks has added Mike The Knight, National Geographic, Me To You and DC Superfriends to its already strong line- up of pre-school licences.

The confirmed products for these licensors include My Secret Wardrobe for Tatty Teddy; Mike The Knight’s Smart Shield; a Space Tablet for National Geographic and a DC Superfriends Superheroes Phone.

With the innovative Peppa’s Microphone being added to the evergreen Peppa range, Peppa promises to be as strong as ever in 2012.

Fireman Sam retains its popularity and sales continue to grow with older boys enjoying steering Jupiter around the obstacles whilst helping the characters on Drive Time Fun.

Three new portfolio additions for 2012 include: Disney Princess’s new Magical Teacups – already tipped to be a popular line for young girls in Christmas 2012. Also being  introduced to the portfolio is new Batman RC and Noisy Norman.

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