Forever Clever is the latest name to join an expanding licensing programme for the popular pre-school brand.

After already naming Bandai, Harper Collins, Franco, Sakar and Accessory Innovations among its confirmed licensees, 44 Cats – produced by the Rainbow Group – now expands its licensing programme with Forever Clever for games and novelty toys in the US and Canada. The Forever Clever product range will include action games, board games, card games and memory games along with novelty toys and play tents.

Forever Clever joins an expanding licensing programme. Launched at the end of March, HarperCollins released two new titles; 44 Cats: Meet the Cats and 44 Cats: Cats Rock! at Target, Amazon, Barnes and Noble and Books-A-Million.

From 1st May 2020, the first season of 44 Cats became available on Netflix. The series, which debuted in November 2018, is enjoying popularity worldwide. In the US, 44 Cats premiered on Nickelodeon in June 2019. In March 2020, a second season of the show premiered in Italy and the show will land on free to air broadcasters worldwide later this year.

The 52 x 13’ series deals with edutainment themes such as tolerance, diversity and altruism, combining positive values, action and comedy in a sophisticated CGI production. The show, which appeals to pre-schoolers and children aged 4-7, follows the adventures of Lampo, Milady, Pilou and Meatball – four kittens who are part of a music band named The Buffycats.

The licensing programmes are managed by licensing agents The Joester Loria Group in the United States and Branding Streams in Canada.