New licensee for Orville & Cuddles

Published on: 25th January 2013

Independent licensing agency 360 Licensing has secured Mask-arade for ‘80s puppet duo Orville & Cuddles.

Mask-arade will launch and distribute cardboard face masks, life-size cut outs and wobbler buddies of the puppets from mid-February 2013.

Orville and Keith Harris also returned to TV screens this month with a new advert for discount frozen food store Farmfoods.

Alan Shorrocks, licensing director of 360 Licensing, said: “There’s a definite trend towards retro brands and characters – especially for cult classics like Orville & Cuddles. With that in mind partnering with Mask-arade felt like the right fit to drive the brand forward. We’re sure the products will sell extremely well and we’re hoping to sign up several more licensees in the coming months.”

Ray Duffy, director of Mask-arade, said: “We are delighted to be working with 360 Licensing and Orville & Cuddles. The cheeky pair will join our other hugely successful retro brands like Where’s Wally?, Rainbow, Dennis the Menace and Thunderbirds. Customers of all ages are having great fun with the masks at parties all over the country.  Working with 360 Licensing has been a pleasure and we are looking forward to a very successful partnership over the coming years.”

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