New licensees for BBC Worldwide’s Sherlock

Published on: 18th June 2014

Following the success of BBC drama Sherlock, BBC Worldwide has announced a series of deals with key licensees in the UK across a range of new product.


Underground Toys, producer of the new Doctor Who plush,home and gifting ranges will now create Sherlock action, mini and plush figures, Mr Potato Head and bobble heads. The collection continues with badges, bookmarks, door hangers, lanyards, stickers, ties, tote bags, travel mugs, wallets, travel pass holders, wrist bands, bottle opener, cuff links, heat reveal mugs, figural mugs, ice cube trays, doormats, bookends, glassware, cookie jar, tea towel, key rings, money box, tin signs, mobile devise cases and messenger bags. A series of adult and mystery 1000-piece puzzles by Paul Lamond Games has been confirmed, and Dreamtex will introduce bedding including duvet covers, cushions, towels and fleece blankets to the range.

Winning Moves will turn its winning hands to Sherlock Top Trumps and Playing Cards (both as single skus and as a tin gift set) and will renew Cluedo. BBC Worldwide announced last month other key licensing partnerships including posters from GB Posters, calendars from Danilo, Cluedo from Winning Moves, T-shirts from cult TV t-shirt designer Dark Bunny Tees and fan gifting lines from Titan – all contributing to the universal appeal of the Sherlock brand.

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