The Pokémon Company International has announced that it is to strengthen its European consumer products presence with the signing of new UK licensees across several categories.
The new licensees for the United Kingdom and Eire are; Character World for bedding, Danilo Promotions for calendars, Aykroyds & TDP Licensing for nightwear and underwear and Winning Moves for board games.
These new deals complement the growth of a comprehensive slate of new European licensees across a variety of categories including confectionery, apparel and footwear, stationery and posters, and video game accessories and follow 24 months of sales success for the brand.
Mathieu Galante, senior market development manager, The Pokémon Company International, said: “We are delighted to have signed these prestigious new partners that are testament to the current popularity of Pokémon, which is a brand that has delighted fans for almost 20 years. As we look to 2016-17 we will continue to capitalise on our track record of commercial successes and current interest in the property by signing further best-in-class licensing partners across Europe.”