The new agreements were announced by Melissa Segal, executive vice president for global consumer products at The Jim Henson Company. She said: “The plethora of dinosaur characters, the universal appeal of both trains and prehistoric creatures and the fun and imaginative storylines of the series have attracted a tremendous amount of interest from the licensing and merchandising community.”
In the UK, Ireland and Channel Islands, the following licence agreements were brokered by Nickelodeon and Viacom Consumer Products, the licensing and merchandising agent for the brand in these territories. Kidztation will develop wooden toys; Koninklijke Jumbo BV will manufacture puzzles, giant playing cards and floor games; Redan Publishing will produce magazines; and Rail Events will develop various rail events around the brand.
The new partners join existing licensees including master toy licensee Tomy, who introduced its new line into the UK, German, and Spanish retail markets this Spring; and Puffin in the UK for new products in the publishing category, which debuted this Spring.
If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.