New marketing director appointed at Re:creation

Published on: 12th June 2014

Re:creation has strengthened its management team by appointing ex-Mattel boys marketing manager, Jonathan Kirkley, as marketing director.


Kirkley brings with him a wealth of toy industry experience gained at both Mattel and Hasbro. The appointment will see him lead all marketing initiatives across a growing portfolio of innovative product including the much talked-about Crazy Cart from leading scooter brand, Razor, new launches such as Zip Stix and Stretchkins and the recently acquired Magic Choc Chocolate Picture Maker.

“I am thrilled that Jonathan has decided to join us as marketing director,” said Michael Lehrter, chief executive of Re:creation. “He has been a consultant to us since last summer and, during that time, his expertise in the industry has delivered a real step change in brand programmes driving growth across all areas of our business. Jonathan has brought with him some great experience and his appointment will continue the drive to put our brands at the heart of our business.”

Kirkley added: “This is a really exciting time to be joining Re:creation. Not only is there a dedicated and skilled team in place and an enviable brand portfolio, there are some truly innovative and exciting initiatives and launches in the pipeline.”

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