Inspiration Works has recruited Katie Roberts as UK marketing manager.

Katie joins Inspiration Works from Intent Media, where she was deputy editor of Toy News.

UK director and general manager, David Martin, commented: “We’re delighted to have Katie on board. She brings a wealth of qualities to the marketing group and I’m sure will be a great addition to the IW team. We now have two distinct R&D and marketing groups, one for ELAs and core toy product, and one for technology, of which the new Kurio Tablets are phase one. Katie’s appointment is key as we build a commercial infrastructure to develop and market product on two clear fronts.”

The Kurio Tablet programme launches into UK retail this summer with substantial retail theatre, media, and PR.