Katie joins Inspiration Works from Intent Media, where she was deputy editor of Toy News.
UK director and general manager, David Martin, commented: “We’re delighted to have Katie on board. She brings a wealth of qualities to the marketing group and I’m sure will be a great addition to the IW team. We now have two distinct R&D and marketing groups, one for ELAs and core toy product, and one for technology, of which the new Kurio Tablets are phase one. Katie’s appointment is key as we build a commercial infrastructure to develop and market product on two clear fronts.”
The Kurio Tablet programme launches into UK retail this summer with substantial retail theatre, media, and PR.