Parents and caregivers can encourage kids to #KeepPlaying with activities and content from the company’s iconic portfolio of brands.

Mattel has announced the launch of the Mattel Playroom, a new, free online resource which features activities and content from the company’s brands including American Girl, Barbie, Fisher-Price, Hot Wheels, Thomas & Friends and more, along with play-from-home information and tips for parents and caregivers, to encourage kids to #KeepPlaying. In the coming weeks, the Mattel Playroom will be updated with additional content and experiences including designer tutorials, new ways to play with Mattel products and more.

“Our mission to inspire, entertain and develop children through play is more important than ever,” said Richard Dickson, president and COO, Mattel. “We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognise the unique challenges that parents and caregivers are facing right now, both working and playing from home, and have designed the Mattel Playroom to be a valuable resource for them.”

The Mattel Playroom will be updated weekly. At launch, the resource gives parents and caregivers easy access to content from Mattel brands including printable colouring pages and activities, free and ready-to-play games, crafting and DIY projects, animated, stop-motion and live-action videos and downloadable apps. The new online hub will also feature learning-at-home tips in partnership with The Toy Association and insights from Mattel’s play experts.

Parents and caregivers also have the opportunity to join the social conversation by using #KeepPlaying.