LICENSING NEWS

New Monopoly Lifesized experience encourages players to get on board

Published on: 12th May 2021

An immersive game, to open in London this August, will see players moving around a 4D full-sized board and taking on challenges as they go.

The ever-popular Monopoly is being brought to life in a new interactive experience where players can truly immerse themselves in the iconic board game.

Hasbro has teamed up with Gamepath (a new division of international theatre producer Selladoor Worldwide) to bring together the board game, escape rooms and team challenge. The immersive experience will open in London on 14th August.

All the best-loved elements of a classic Monopoly gameplay have been translated into a 4D experience on a full-sized board that teams of players will move around, participating in challenges as they go in order to acquire properties, earning money as they pass Go, going to Jail, picking up a Chance card and maybe getting lucky landing on Free Parking. Players can experience the thrill of trying to stage a heist in Mayfair, competing against a clock to build some of London’s iconic buildings, solving a baffling murder mystery and stepping into the world of codebreakers.

The Monopoly Lifesized experience will take place at The Court, 213-215 Tottenham Court Road, in the heart of the West End – the first in a series of central London venues dedicated to live gameplay. The building will also house a retail outlet selling a wide range of Hasbro game merchandise, a Monopoly-themed bar and restaurant The Top Hat, plus three individually designed main gameplay boards – Classic, The Vault, and City, plus a Junior Board – making it a new destination attraction where people can eat, drink, shop and play all under one roof.

Matt Proulx, vice president, Location Based Experiences at Hasbro, said: “We are thrilled to be working with our best-in-class partners at Gamepath. Given the team’s track record creating world class live performances, we believe that combining their skills along with our beloved Monopoly brand will create an exceptional, one-of-a-kind experience that truly brings the Monopoly game to life in a way only once imagined.  We cannot wait for individuals of all ages to be able to once again get out and play together.”

The venue will be Covid-secure, including one-way systems for the retail and food and beverage areas, hand sanitisers throughout the building, an enhanced deep cleaning regime, and with temperature checks undertaken for patrons and staff on arrival. The capacity for each gameboard is limited to 24 maximum, and players are encouraged to form teams within their household bubbles. The producers will keep guidelines under constant review.

Tickets are on sale now via the website at www.monopolylifesized.com

 

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