Hasbro celebrated World Monopoly Day on March 19 by announcing the winning tokens from the Monopoly Token Madness Vote. The eight tokens set to be part of the next generation of the Monopoly game are the Scottie Dog, Top Hat, Car, Battleship, Cat, T-Rex, Rubber Ducky and Penguin tokens.
During the Monopoly Token Madness vote, January 10 – 31, fans across more than 100 countries selected the eight tokens they hoped to see in the next generation of the game from a list of 64 contenders. This campaign drew more than 4.3 million votes
“The Monopoly Token Madness Vote was our biggest fan-powered programme to date and the global Monopoly community has spoken,” said Craig Wilkins, marketing director, Hasbro UK & Ireland. “The next generation of tokens clearly represents the interests of our fans around the world and we’re proud to have our iconic game impacted by the people that feel most passionate about playing it.”
Some of the success of the tokens making their way into, or keeping their spot in the Monopoly game can be attributed to many brands and organisations campaigning for select tokens. Royal Ascot, Christy’s and Stephen Jones Millinery rallied fans on social media to get behind their favourite token and save the Top Hat, along with Smyths Toys Superstores supporting the Scottie Dog and including dedicated hashtags and the Vote Monopoly URL.
The Thimble, Boot, and Wheelbarrow tokens will no longer be part of the next generation of the Monopoly game, which will be available for purchase this autumn.